Brand DNA

Find out how STIHL has been making it easier for people to work in and with nature for over 95 years.

Landscape of forest and mountains

STIHL BRIEF PORTRAIT

STIHL Group develops, manufactures and distributes power tools for professional forestry and agriculture, landscape maintenance, the construction sector, and private garden owners. Digital solutions and services complement our wide product range. STIHL products are generally sold through specialist servicing dealers – with 44 of our own sales and marketing companies, around 120 importers and more than 52,000 dealers in over 160 countries.

Five forestry workers happily stand together in a semicircle

STIHL manufactures in seven countries around the world – Germany, USA, Brazil, Switzerland, Austria, China and the Philippines.

From 1971, STIHL is the best-selling chainsaw brand in the world. The company was founded in 1926 and is headquartered in Waiblingen near Stuttgart.

"Making it easier for people to work in and with nature."

Andreas Stihl, Company Founder

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Pioneering spirit for more than 95 years

It began in 1926: Andreas Stihl founded his company and developed his first chainsaw. This invention revolutionised forestry work and made STIHL a global market and technology leader. The secret of success to this day? Developing revolutionary innovations time and again with the pioneering spirit of our company founder. For example, with battery technology, digital solutions, robotics and artificial intelligence. We are passionate about this and aim to constantly develop. Everything to make it easier for our customers to work in and with nature.

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Our connecting values worldwide

STIHL employs people from all over the world and STIHL is at home in global markets. That is why it’s important for us to have values that connect us across national borders and determine our actions. Sustainable success is the reward for continuous development and operating companies based on long-term principles and binding guidelines. As a family business, we are convinced of this. And this aspiration is reflected in our corporate culture and values. Like the company, our values have grown and are relived and developed day after day.

STIHL in figures

STIHL'S SUCCESS IN NUMBERS

At 5.33 billion euros, sales of the STIHL Group in the past fiscal year were exactly 1.1 percent higher than in the previous year. Adjusted for exchange rate effects, the increase was 1.6 percent. The foreign share of total sales remained high at 90.4 percent. 

GROWING WITH YOUR OWN POWER

With a high equity ratio of 69 percent, the Group’s capital structure remains very solid. This means that STIHL can continue to finance investments from its own liquid funds. As in previous years, investments were significantly above depreciation. More information on the 2024 financial year can be found in the STIHL Annual Report and in the online Annual Report.

Women in management positions at STIHL

PUTTING PRODUCTS TO THE TEST

Before they reach the market, all products and individual components undergo rigorous and extensive testing. STIHL strives for testing that is comprehensive and rigorous. The STIHL name has stood for top quality for almost 100 years. Whether chainsaws, clearing saws, leaf blowers, or lawn mowers – before the products are launched on the market, they are put through their paces.